In my experience the NHS-classic approach to implementation tends to talk in terms of ‘rollout’, national implementation to planned targets, etc. etc. OK, so everyone knows it’s really more complicated than that – but, you catch my drift? Meanwhile, anyone who’s worked with networks, let alone social-marketing within communities, knows that the inhabitants can be encouraged, lead and even influenced, but never commanded. We’re in this game. So perhaps we should rehearse the more untidy dynamics of community development work, as part of mutuality and co-creation?
Remember that famous herding cats and innovation video?